When we learned that Pepsi was launching a new series of videos called “Camp Halftime” leading up to the Super Bowl, we were excited. And then we saw that they were filmed on the Netflix set of Wet Hot American Summer…which is really the Hollywood replica set of Camp Towanda! If you remember, the original movie Wet Hot American Summer was filmed at Camp Towanda back in 2001 and helped launch the careers of Bradley Cooper, Amy Poehler, Paul Rudd and then some.
Which got us thinking…we need to create our own Camp Halftime here at the real Camp Towanda. We had two consecutive weekends of Senior Sleepovers coming up, plus talent and a creative team ready to go! Over the years, we have amassed quite a bit of Pepsi signage and an affinity for making skits through our famous Friday Nite Flix, so this Pepsi challenge was a natural fit.
First check out Pepsi’s Camp Halftime videos starring Donald Faison:
And then check out the first two episodes of Camp Halftime from Camp Towanda, starring Roger the Broom Balancer.
A big thanks to the President of Pepsi’s Global Beverage Group, Brad Jakeman for tweeting that our videos are “Totally Epic” and to Summer Camp Culture for all the coverage. It’s been fun. We hope you have enjoyed watching these videos as much as we enjoyed producing them.
We’re ready for the Super Bowl!