10 Ways to Make Camp Shine On Your Social Media

#TeamTowanda #CampPride #TowandaCares

One of our recent blogs talked about how your social media can influence your chances of getting into your dream college or landing a job.  It’s time to change how you think about social media and use it to help shape how you WANT the world to see you. Social media should be a place to showcase your passions, interests, positive influences and what drives you.  How about telling the world about why you love CAMP!? Here are 10 great ways you can make your summer camp experiences SHINE on social media!

(tip: Include any of the ideas below on your Google+ and LinkedIn pages, which are both highly searchable and interesting to colleges and employers.)

  1. Make Camp Towanda part of your digital profile. If you are a camper, this could be “camper at heart” on Twitter or Instagram or if you were/are a staff member “worked at Camp Towanda”.
  2. Share the good you do at camp and postphotos, videos or write blogs about your participation with our camp philanthropy programs like Vision Walk, Morry’s Camp and SCOPE. Make sure you tag Camp Towanda and those organizations. Ask them to share your content.
  3. Chronicle your camp experiences on a blog or make your college essay about camp. So many of you use camp as a subject for school projects. Get them published online. Some thought-starters: how has Camp influenced your life, your interests, your involvement in the community and your professional aspirations? Share a time that you were challenged at camp that changed you forever. Write a persuasive essay on why today’s youth should spend a summer at camp instead of a desk internship. Share what has camp taught you about yourself that you could never learn in school.
  4. Publish a camp-themed BuzzFeed article. Here’s a fun one for inspiration! 
  5. Did you ever give a sermon at camp or write an article for the Towanda Times? Give us a copy and we will put it on our blog so you can share on your social media. Just ask!
  6. Write a blog giving advice to first year campers or counselors about what life is like at summer camp. We’ll share that too!
  7. Create boards on Pinterest that are a tribute to your camp passions. Friendship bracelets, Legos, nature art, KitKats!
  8. Write a Tumblr blog cooking show on YouTube documenting you making ourcamp recipes at home or camp-inspired food.
  9. Create a series of art that is homage to camp. Share your projects on Instagram. Don’t forget to tag @CampTowanda.
  10. Create a camp tribute video. It could be funny, emotional or inspiring. Just have fun! Create a comic strip about camp adventures (look out Cheese, Milk & Pickle!) and publish it on Tumblr.

These ideas are just the beginning. Share with us how YOU make camp shine on your social media. It you have any questions you can always email our Social Media Director [email protected]. For more social media ideas and advice, check out this entire article and more under “Social Media Smarts” on our blog and on Pinterest.

Also for our staff, check out our popular blog:  “How to Make Camp Counselor The Best Thing on Your Resume.”

Written by: Lauren Eckstein Forman, Social Media Director at Camp Towanda

About Camp Towanda:

Camp Towanda is an independent, traditional, co-ed sleep-away camp in the Poconos in Pennsylvania. It is privately owned, operated and directed by Mitch and Stephanie Reiter.  For over 90 years, Camp Towanda has continued to define what camp should really be. Our program offers state-of-the-art facilities, an excellent and professional athletic department, waterfront, extensive arts, drama and adventure programs, culinary cooking classes, and special events.  We are highly regarded and respected as an industry leader and are involved in giving back to various organizations throughout the year.  Camp Towanda is accredited by the American Camp Association and a member of the Camp-Alert-Network, Wayne County Camp Association, Camp Owners and Directors Association and the Pennsylvania Camp Association.


Social Media Smarts!

As the Social Media Director at Camp Towanda, my job is to capture and share with all our “fans” the spirit of our camp.  I am also responsible for educating and empowering our campers and staff how to be good digital citizens so that we can all be smarter, safer and kinder in the online world and the real world.

A couple of weeks ago I attended an eye-opening lecture at Tenafly High School called “Being Socially Smart”.  I went in thinking this would be about the dangers of social media and how it can jeopardize your chances of getting into your top-choice college or landing that dream internship.  However, I walked out realizing that social media has the power to be your ticket to success.

141010153604-snapchat-gasp-620xaNow that I have your attention– before we discuss all the positive potential of social media, I do want to share something that is in the news.  Snapchat, a popular instant chatting app that 46 % of 12-24 year olds are using, recently encountered a massive breach of 98,000 snapped photos and leaked them online.  Oh Snap! How can that be when Snapchat’s whole premise is to make your content “disappear”? That’s because nothing digital is private. Just ask all those celebrities whose accounts were recently hacked. Anything taken on your device is connected to your phone’s IP address and can be tracked back to your account. There are also many 3rd party apps that were specifically designed to capture and save snapped photos.  Nothing is invisible, nothing disappears and everything is permanent. You have heard me say many times, “think before you post”. But after this week’s “Snappening”, please think before you Snap. Is it something you want the world to see?

Speaking of what you DO want the world to see…here’s what I learned at last week’s lecture. As college admissions, internships and jobs become increasingly more competitive, social media can actually help set you apart! Think of your social media as part of the interview process- a window into who you are and what makes you different and interesting. If someone is looking to learn more about you, the first thing they will do is Google you. Give this a try. Include your name, email address and high school. What comes up on the first page? Is it something you are proud of and sets you apart? Is it a reflection of your character? How about your social media accounts? Do they paint a picture of your passions, your interests and contributions to the community? Are you using them to connect with that networks that interest you at universities and professionally? Are you following and engaging the schools, professors and thought leaders on Twitter, LinkedIn and Instagram? If you can answer YES to these questions, you are on your way to being “socially smart”!

1969220_263622867148131_533608524_nMr. Katzman’s philosophy challenges us to use social media to reflect and communicate our passions and enhance our digital footprint. “Think before you post” takes on new meaning.  Now you can ask yourself three questions before you post:

1. Is this a reflection of who I am? Does it reflect my passions, interests and commitments?
2. Is this something I would want my parents, college admissions, coach, Mitch & Stephanie or future employer to see?
3. Do my posts create a balanced view of who I am? It’s okay to have some social activity on your profiles as long as it is balanced out.

There are many ways you can control your digital presence by enhancing your social media accounts with character-driven content, published articles, blogs and more. Camp is a wonderful passion that can set you apart, show the world what you are all about and what’s important to you.

I also encourage you to check out Social Assurity and see if you would be interested in their services (which include social media optimization and coaching).  After hearing their founder Alan Katzman speak, I was impressed.  You can check out their website here, follow them on Facebook and Instagram @social_assurity, and let them know that you come from Camp Towanda!

And remember…you are what you Tweet!

-Lauren Eckstein-Forman